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Real ROI for B2B marketing teams

Know which adsclose real deals — not just clicks.

Adepth connects Google Ads, Meta and GA4 to HubSpot, Pipedrive or Bitrix24 and computes Real ROI — every closed-won deal traced to the campaign that generated it, not platform-reported ROAS. AI surfaces budget leaks and scaling opportunities in hours.

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Command Center

Google Ads · Meta · CRM — synced 4 min ago
7d30d90dCustom
TOTAL SPEND
$16,561
↑0% · $17k
LEADS GENERATED
1,176
↑0% · CPL $14
DEALS CLOSED
11
↑0% · from CRM data
REAL ROI
638%
↑0% · $122k/$17k
Budget Pulse
Campaign budget pacing
2 over
Brand Search — US
Google
89%
$178 of $200
Perf Max — Retargeting
Google
108%
$162 of $150
Competitor Keywords
Google
95%
$95 of $100
Meta — Lookalike Audience
Meta
86%
$112 of $130
Meta — Video Conversions
Meta
98%
$98 of $100
YouTube — Demo Video
Google
90%
$72 of $80
Brand Search — US
Google
97.5%
$195 of $200
Perf Max — Retargeting
Google
98.7%
$148 of $150
Meta — Lookalike Audience
Meta
90.8%
$118 of $130
Meta — Video Conversions
Meta
105%
$105 of $100
Spend vs Revenue
By campaign
ROAS by Campaign
Target: 3.0x
Brand Search — US
7x
Meta — Video Conv.
7.1x
Meta — Lookalike
6.3x
YouTube — Demo
4.8x
Perf Max — Retarget
4.2x
Meta — Stories
3.5x
Display — Remarketing
2.9x
Campaign Performance
All channels · 30 days
CampaignSpendLeadsClosedROASStatus
Brand Search — US
$4,12031245.8×Active
Perf Max — Retargeting
$3,28018624.2×Active
Meta — Lookalike
$2,69024526.3×Active
Meta — Video Conv.
$1,98019817.1×Active
Competitor Keywords
$1,8707812.1×Warning
YouTube — Demo Video
$1,56011214.8×Active
Display — Remarketing
$9804502.9×Watch
Insights
1 critical · 8 total
Critical
Competitor Keywords ROAS below target

ROAS at 2.1x is below the 3.0x target. Consider reallocating budget to higher-performing campaigns.

Warning
Performance Max — Retargeting over budget

Pacing at 108% of monthly budget. Reduce daily spend to stay within allocation.

Opportunity
Meta — Video Conversions has room to scale

Highest ROAS at 7.1x with only $1,980 spend. Increase budget to capture more conversions.

Connects Google Ads, Meta & GA4 with HubSpot, Pipedrive & Bitrix24.

Google Ads logoGoogle AdsMeta Ads logoMeta AdsHubSpotPipedrive logoPipedriveBitrix24 logoBitrix24Google Analytics logoGoogle Analytics
Auto-sync every 3 hours on Pro — every 15 minutes on Premium. Ads, CRM & GA4 alike.
Verified technology partners
One-click integration with verified API access. No workarounds, no middleware.
Google
Verified Partner
Meta
Verified Partner
HubSpot
Verified Partner
Bitrix24
Verified Partner
Pipedrive
Verified Partner
The problem

Why marketing teams can't see real ROI.

Ad platforms show clicks. CRM shows deals. Nobody connects the dots — so budget gets spent on what looks good, not what works.

01

Scattered data

Ad platforms show clicks. CRM shows deals. Nobody connects the dots. You optimize for metrics that don't matter.

02

Wasted budget

30-40% of ad spend goes to campaigns that never generate a single deal. You find out too late — or never.

03

Gut-feel decisions

Without Real ROI data, budget allocation is guesswork. High performers get cut. Underperformers keep running.

04

Slow reporting

Pulling cross-platform reports takes hours. By the time you have the numbers, the window to act has closed.

05

No attribution

You know leads come in, but can't trace which campaign generated each deal. ROI stays a mystery.

06

Team silos

Marketing sees clicks, Sales sees deals, management sees nothing. No shared source of truth across the funnel.

Closed-loop attribution

Ad spend, CRM revenue, and Real ROI in one view.

Adepth unifies your ad data, CRM pipeline, and AI insights into a single workspace. Click any section below to see what's inside.

01 · Command Center

Your KPIs, live, in one place.

Stop switching between five browser tabs. Adepth unifies spend, leads, deals, and ROI across every ad platform so you always know where you stand — and where to act next.

Live KPI trackingSpend, revenue, ROI, deals — refreshed hourly across Google Ads, Meta, and Google Analytics.
Budget pacingSee daily spend vs plan for every campaign. Spot overspend before it ruins the month.
Spend vs Revenue chartInstantly identify profitable campaigns. No spreadsheets, no manual joins.
Multi-workspaceSwitch between brands, regions or clients without re-logging-in.
Avg setup time
~10 min
Refresh rate
Hourly
Sources unified
6
02 · AI Insights

The dashboard tells you where to look.

Adepth's models watch your campaigns 24/7 and surface anomalies, budget leaks, and scaling opportunities — with the reasoning shown, not hidden behind a black box.

Anomaly detectionCPM spikes, CTR drops, conversion-rate cliffs — caught hours, not days, after they start.
Budget-leak alerts"Display · Awareness is at 0.9× ROAS. Pause and reallocate $6K to Brand · Search."
Scaling opportunitiesIdentifies campaigns that can absorb more spend without dropping ROAS.
Day-parting suggestionsFind the hours and days where your conversion rate spikes — and reallocate.
Monitoring
24/7
Per insight
Action + why
Detection lag
< 4 hrs
03 · Sales Intelligence

Know which campaigns close deals — not just clicks.

Connect HubSpot, Pipedrive, or Bitrix24. Adepth ties every closed-won deal back to the campaign that started it — so Real ROI is based on revenue, not assumed conversions.

Deal-level attributionTrace every closed-won contract to its source campaign, ad creative, and keyword.
Pipeline by sourceOpen pipeline value broken down by ad channel — predict revenue, not just leads.
Win-rate by stageSee where deals stall by ad source. Find the campaigns that drive top-of-funnel but never close.
Stale-lead detectionSpot ad-sourced leads going cold without a follow-up — before they slip away.
CRMs supported
3
Pipeline sync
Every 15 min
Attribution
Deal-level
04 · Forecast & Simulator

See tomorrow before you spend today.

Project revenue 30/60/90 days out from your current pace. Then drag the sliders to simulate budget reallocations — see the predicted ROAS impact before changing a single ad.

Revenue projection30/60/90-day forecasts with 95% confidence band — based on your last 60 days.
What-if simulatorDrag spend across channels. See predicted revenue, ROAS, and deals update in real time.
Goal trackingSet monthly revenue targets. Get a daily on-pace / off-pace signal with required spend deltas.
Saved scenariosCompare three plans side-by-side and share with finance before the next planning cycle.
Forecast horizon
30/60/90d
Sim updates
Live
Saved scenarios
Unlimited
05 · Attribution ReportPro

Stop fighting over which channel "really" closed the deal.

Last-click is a fight. Adepth's data-driven attribution distributes deal credit across every touchpoint — backed by your real customer journeys, so finance, paid, and growth all read from the same script.

Multi-touch journeysSee every common path from first ad to closed deal — sorted by deal volume and value.
4 attribution modelsLast-click, first-click, linear, and data-driven — compare side-by-side, no analyst required.
Touch-count analysisAvg touchpoints to close, by segment. Know how long an enterprise journey actually takes.
Cookieless-readyDeterministic + probabilistic blend that survives iOS17, GDPR, and the slow death of cookies.
Models
4
Lookback
90 days
Cookieless
Yes
06 · Integrations

Connect once. Adepth handles the rest.

Six native connectors across the stack that actually decides ROI — Google Ads and Meta on the ad side, GA4 for analytics, HubSpot, Pipedrive and Bitrix24 on the CRM side. OAuth sign-in, automatic schema detection, no engineering. Need another source? We ship new connectors in days, not quarters.

Ad platformsGoogle Ads and Meta — campaign, ad-set, and keyword level.
CRMs & pipelinesHubSpot, Pipedrive, Bitrix24 — deal-level resolution, read-only OAuth.
AnalyticsGoogle Analytics 4 — sessions and conversions joined cleanly to your ad data.
API accessREST API access on Premium for everything else.
Connectors
6
Setup time
~10 min
SLA
99.9%
ROAS vs. Real ROI

Not ROAS. Real ROI.

Real ROI · last quarter
0.0×

The number your CFO actually cares about.

Most tools show ROAS based on platform-reported conversions. Those numbers lie — they count clicks, not closed deals.

Adepth connects your CRM to your ad platforms. Every closed deal is traced back to the campaign that started it. You see actual revenue, not estimated conversions.

A number you can defend in the next budget review.
Setup

Up and running in ~10 minutes.

Three steps. No engineering required. Click through each step to see the dashboard come alive.

01

Connect ad accounts & CRM

Sign in with Google or Meta via OAuth. Connect your CRM in one click — HubSpot, Pipedrive or Bitrix24. We never store passwords or write to your accounts.
~2 min · OAuth only6 integrationsRead-only by default
02

Sync historical data

Adepth pulls 90 days of campaigns, deals, and pipeline. The first KPIs appear within an hour. No mapping, no engineering — schemas are detected automatically.
< 1 hr first sync90 days backfillAuto-detected schema
03

Act on AI insights

From day one, Adepth highlights budget leaks, scaling opportunities, and stalled deals. Every alert ships with a recommended action and the reasoning behind it.
24/7 monitoringDeal-level attribution< 4 hrs detection lag
app.adepth.io/onboarding/connect
Step 1 / 3 · Connect your sources
Google Ads logoConnected
Google Ads
3 accounts · 47 campaigns
Meta Ads logoConnected
Meta Ads
2 accounts · 31 campaigns
HubSpot logoConnected
HubSpot
1,284 deals synced
Pipedrive logoOptional
Pipedrive
Connect →
Bitrix24 logoOptional
Bitrix24
Connect →
Google Analytics logoOptional
Google Analytics
Connect →
Step 2 / 3 · Pulling 90 days of history
Google Ads
100%
Meta Ads
100%
HubSpot deals
100%
HubSpot contacts
84%
UTM events
62%
GA4 sessions
41%
Synced 1.42M events · $3.4M attributed revenue~3 min remaining
Step 3 / 3 · AI insights ready
Brand · Search ROAS up 34% — scale
Adding $4K/mo of budget projects ~$12K incremental revenue at current efficiency.
12m ago
Display · Awareness CPL spiked 78%
Ad set "Q4-Display-Wide" pushing CPL above target. Recommend pause & reallocate.
28m ago
7 ad-sourced leads going stale
$84K combined pipeline value at risk.
1h ago
Conversion rate stronger 18-21h on weekdays
+47% vs daily avg. Day-parting could lift overall conversion ~9%.
2h ago
Forecast

Test budget changes before you spend.

Move the sliders. Watch revenue recompute.

Change daily budget on any campaign and watch projected leads, deals, and revenue recompute against your real historical data. Three scenarios. Confidence levels. No guesswork.

Conservative · 65%
$414K
Current pace maintained
Base · 82%
$543K
Most likely outcome
Optimistic · 95%
$750K
If momentum holds
Brand · Search$1,800 / day
Retarget · NA$620 / day
Demand Gen$1,150 / day
Prospect · EU$740 / day
Conservative, Base, and Optimistic scenarios
Confidence levels from 65% to 95%
Updated daily with your actual performance data
Capabilities

Built for teams that report to a CFO.

Real ROI
The number your CFO actually trusts.

Every closed deal is traced back to the campaign that started it. Revenue from CRM, spend from ad platforms — combined into one clear ROI metric.

4.2×avg ROI · 30D
Spend$48,320
Revenue$203,000
Closed deals186
AI Insights
Problems found in hours, not end-of-month.

AI scans your campaigns continuously and surfaces budget leaks, scaling opportunities, and stalled deals — each with a recommended action.

12mROAS up 34% on Brand · Search
28mCPL spike on Display · Awareness
1h7 leads stale > 14 days
2h18-21h conv. +47%
Forecast
See next month's revenue before it happens.

Three scenarios based on your real performance data. Adjust budgets and watch projections update.

Pipeline
Track every deal from first click to close.

Full funnel visibility by ad source. See where leads drop off and which campaigns produce revenue.

Click
100%
Lead
62%
Qualified
34%
Closed
14.5%
Integrations
One-click connect. 6 native integrations.

Verified API access to Google Ads, Meta, GA4, HubSpot, Pipedrive and Bitrix24. No middleware, no engineers.

Google AdsMetaHubSpotPipedriveBitrix24Google Analytics
Budget Pacing
Catch overspend before it ruins the month.

Daily budget vs actual spend tracking across every campaign. Alerts fire before problems compound.

Mar 1Mar 15Today · $48.3K
Pricing

Two plans. No seat games. No 'contact sales.'

Start with a 14-day trial. Pick a plan when the numbers earn it.

Trial
Free
14 days · full access
  • All features included
  • 2 ad accounts
  • 1 team member
  • 1 CRM integration
  • 14-day data retention
Start free trial
ProMost popular
$349/ month
For solo performance marketers & lean teams
  • All ad platforms
  • 1 CRM integration
  • 3-hour sync cycle
  • 100 AI insights / day
  • 50 simulations / day
  • 90-day history
  • CSV export · 1 member (owner)
  • Email support
Start with Pro
Premium
$549/ month
For scaled revenue ops
  • Unlimited ad accounts
  • 1 CRM integration
  • Sync every 15 minutes
  • Unlimited AI & simulations
  • 365-day history
  • Full REST API
  • 5 team members · 1 workspace
  • Priority support · custom AI thresholds
Start with Premium
All plans include: SSL encryption · GDPR compliance · SOC 2 practices · 99.9% uptime SLA
FAQ

Frequently asked questions.

An active Google Ads or Meta Ads account and a CRM (HubSpot, Pipedrive, or Bitrix24). We connect via OAuth — you never share passwords.
First data sync happens within an hour of connecting. AI insights start appearing after 24 hours of data collection. Most teams see actionable recommendations within the first week.
Yes. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We follow SOC 2 practices and are fully GDPR-compliant. You can request data deletion at any time.
Yes. Pro supports up to 10 accounts across Google and Meta. Premium is unlimited.
Your account pauses — no charges, no data loss. Your data is retained for 30 days. Upgrade anytime to pick up where you left off.
Our AI engine analyzes your ad performance and CRM data to find patterns humans miss: budget waste, anomalies, bottlenecks, and growth opportunities. Each insight includes specific reasoning and a recommended action.
Annual plans are coming soon. Contact us for early access and pricing.
Pro plans include CSV exports. Premium adds full REST API access with Bearer token authentication.
Adepth matches UTM tags and click IDs captured on your ads to the deals in your CRM, then traces each closed-won deal back to the campaign that generated it. When the signal is missing, the deal is marked unattributed — never guessed or invented.
No. Adepth is strictly read-only. You connect Google Ads, Meta, GA4 and your CRM through OAuth, and we only read the data needed to compute Real ROI. Adepth never edits campaigns, never writes to your CRM, and never stores your passwords.
GA4 and ad dashboards report clicks, sessions and platform ROAS — none of them know which campaign produced revenue in your CRM. Adepth joins ad spend, GA4 and closed-won deals into one view, so you see Real ROI instead of three disconnected numbers.
ROAS is ad-platform return on ad spend, counted from clicks and platform-reported conversions. Real ROI is (CRM closed-won revenue − ad spend) ÷ ad spend — measured from deals that actually closed. ROAS can look great while Real ROI stays negative.
Closed-loop attribution connects the full journey: an ad click is tracked through to a lead, then matched to the closed-won deal in your CRM. It closes the loop between marketing spend and real revenue, so every dollar of spend is tied to the deal it produced.

Stop defending ROAS. Start reporting revenue.

Connect your ads and CRM. See Real ROI in minutes.

Start free trial
No credit card required · 14-day trial